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An interview with Martha Rogers

This is a discussion on An interview with Martha Rogers within the 2007 News forums, part of the News Archive category; Of your brand, employees, products, and customers, only customers bring in revenue, says the author of The One-to-One Future. Here, she outlines how to maximize your "return on customer" and ...


 
 
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Old 27th November 2007, 07:14 AM   #1
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Post An interview with Martha Rogers

Of your brand, employees, products, and customers, only customers bring in revenue, says the author of The One-to-One Future. Here, she outlines how to maximize your "return on customer" and the lessons marketers can learn if they find themselves on a farm.

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