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Website Geo-Targeting as a Forecasting and Budgeting Tool

This is a discussion on Website Geo-Targeting as a Forecasting and Budgeting Tool within the Analytic News Feeds forums, part of the Analytics category; Capturing an individual's postal or zip code on a website form can provide valuable information for forecasting sales and planning budgets. A website can be utilized to capture the postal ...


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Old 4th September 2010, 05:24 AM   #1
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Default Website Geo-Targeting as a Forecasting and Budgeting Tool

Capturing an individual's postal or zip code on a website form can provide valuable information for forecasting sales and planning budgets. A website can be utilized to capture the postal or zip code of its visitors: when a product is purchased, a 'contact us' form is completed or a white paper is downloaded. This information can then be combined with 'cookie data' to produce reports that summarize the unique number of visitors to a website (for any purpose, or by specific reason of visit) fo



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