When numbers are too factual

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Carl Bialik, for The Wall Street Journal, reports on PSAs and the use of scary numbers: The Ad Council usually avoids statistics in PSAs. "We know from our experience that effective advertising has to have an emotional component and statistics-based campaigns can be very rational," Conlon said. "We’ve also found that people tend not to [...]

FlowingData explores how designers, statisticians, and computer scientists are using data to understand ourselves better - mainly through data visualisation.
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