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Innovating Performance Models: Start with the Data You Own First

This is a discussion on Innovating Performance Models: Start with the Data You Own First within the Analytic News Feeds forums, part of the Analytics category; The recent "bigdata" phenomenon has introduced lots of trendy data types like social media data. While this data is extremely valuable,*IIAnalytics Faculty Member Greta Roberts makes the case that*performance models ...


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Old 18th January 2012, 12:19 PM   #1
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Default Innovating Performance Models: Start with the Data You Own First

The recent "bigdata" phenomenon has introduced lots of trendy data types like social media data. While this data is extremely valuable,*IIAnalytics Faculty Member Greta Roberts makes the case that*performance models should always include a fundamental, obvious, and readily accessible data type, already owned by the business, that correlates directly with performance before going after social media or other data types.

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