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InterContinental Hotels Group to optimise marketing investments with business analytiThis is a discussion on InterContinental Hotels Group to optimise marketing investments with business analyti within the Analytic News Feeds forums, part of the Analytics category; Hotel group InterContinental Hotels Group (IHG) has signed a five-year deal with Applied Predictive Technologies (APT) for its Test & Learn Management System. IHG has selected APT’s solution for its ... |
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18th November 2009, 12:31 PM
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| Administrator |  InterContinental Hotels Group to optimise marketing investments with business analyti Hotel group InterContinental Hotels Group (IHG) has signed a five-year deal with Applied Predictive Technologies (APT) for its Test & Learn Management System. IHG has selected APT’s solution for its marketing programmes, guest service, hotel management, and capital investments. It is going to be used for seven hotel brands, including Holiday Inn, InterContinental, and Crowne Plaza. The solution enables users to identify statistically significant results and build models directly from these… More blog entries from AnalyticBridge... |
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