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Is Believing in Behavioral Targeting Like Believing in Santa?This is a discussion on Is Believing in Behavioral Targeting Like Believing in Santa? within the Analytic News Feeds forums, part of the Analytics category; By Augustine Fou, ClickZ, Dec 17, 2009. Sponsored by Responsys. Coincidentally, or not, this week an investor, an entrepreneur, a vendor, and a writer each enthused about behavioral targeting. They ... |
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26th December 2009, 06:50 PM
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| Administrator |  Is Believing in Behavioral Targeting Like Believing in Santa? By Augustine Fou, ClickZ, Dec 17, 2009. Sponsored by Responsys. Coincidentally, or not, this week an investor, an entrepreneur, a vendor, and a writer each enthused about behavioral targeting. They seemed to all believe this was the future of advertising. But while I do believe in the demonstrated benefits of behavioral targeting, I couldn't help but wonder whether believing in it was like believing in Santa -- something you do when you're a kid, but grow out of, hopefully, at some point. Past… More blog entries from AnalyticBridge... |
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