I was fortunate to attend a meeting of the Financial Services Information Management Forum in Sydney the other day. We were brainstorming ideas about what can be done to convince organisations to embed sound data management practices. There were a lot of good ideas and insights from my colleagues and I summarise the barrier we all seem to face as being due to

So how can we communicate...

The New York Times recently had some interesting insights into Rapleaf (http://rapleaf.com/) and Upscoop (http://upscoop.com/ ), two companies that mine your social networking activities to build a profile of your interests and activities – and those of your friends.

This has some interesting implications for marketing campaigns; once you know the email addresses of your target, you can learn a lot more about them and their networks of friends. Not yet relevant in Australia but perhaps...

As I talk about BI and innovation with many different people in the profession, every few days I discover something new. This is one of the joys of my professional life and with the imminent launch of the Business Intelligence CORTEX, I think that this is an opportunity to share these discoveries.

Comments, suggestions and criticisms are (as always) welcome. The more 'synapses' we get firing the better