Women in a Web 2.0 Environment

[Sean Lew]

There is a really interesting post on cnet and Informaiton Is Beautiful on the usage trends of the gender split in some of the most popular social networking sites.



I can see some kinds of trends here. According to the stats provided above, it seems like women prefer social networking sites whereas men prefer information driven sites like Digg and De.li.cious. I am not extremely surprised by the stats provided and was just wondering based on these stats, more research could be conducted to understand how gender differences could impact the usage of an Enterprise 2.0 platform. Does that mean that men will be more active in an information driven internal Enterprise 2.0 platform? Does that also mean that social networking within an organisation could potentially not be very successful if its a male dominated workplace?

More research needs to be conducted to find out more regarding usage patterns, types of activities, cultural differences and geographical differences to uncover more underlying information.



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