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Jetstar to switch 40% of marketing budget into social media

Jetstar to switch 40% of marketing budget into social media

This is a discussion on Jetstar to switch 40% of marketing budget into social media within the BuzzNumbers forums, part of the CORTEX Blogs category; Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media. David May, Jetstar’s head of marketing and PR , ...

23rd March 2010, 12:40 PM	#1
BuzzNumbers Guru Join Date: Jun 2009 Posts: 169	Jetstar to switch 40% of marketing budget into social media Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media. David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the next financial year - followed trials during 2009. The move marks bad news for print, with Jetstar a big newspaper advertiser. Jetstar is the first major brand to make such a dramatic shift of marketing spend into social media. (...) via mUmBRELLA Get More from the original blog...

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