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Jetstar to switch 40% of marketing budget into social mediaThis is a discussion on Jetstar to switch 40% of marketing budget into social media within the BuzzNumbers forums, part of the CORTEX Blogs category; Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media.David May, Jetstar’s head of marketing and PR , said ... |
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8th April 2010, 01:39 AM
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 |  Jetstar to switch 40% of marketing budget into social media Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media.David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the next financial year – followed trials during 2009. The move marks bad news for print, [...] Get More from the original blog... |
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