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Unilever to use social media to aid product developmentThis is a discussion on Unilever to use social media to aid product development within the BuzzNumbers forums, part of the CORTEX Blogs category; Unilever is planning to create bespoke social networks across its brands to involve consumers in its product development process.The FMCG giant, which spent £148m in 2009 on advertising for brands ... |
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8th April 2010, 01:39 AM
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 |  Unilever to use social media to aid product development Unilever is planning to create bespoke social networks across its brands to involve consumers in its product development process.The FMCG giant, which spent £148m in 2009 on advertising for brands including Lynx, Magnum and Pot Noodle, is to integrate social media into product development and insight following a trial with [...] Get More from the original blog... |
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