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7 Truths About Social Media Measurement

This is a discussion on 7 Truths About Social Media Measurement within the BuzzNumbers forums, part of the CORTEX Blogs category; 1. If you aren’t measuring anything else, social media measurement isn’t the problem.Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, ...


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Old 25th June 2010, 09:00 PM   #1
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Default 7 Truths About Social Media Measurement

1. If you aren’t measuring anything else, social media measurement isn’t the problem.Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other areas [...]

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