How Social Media has changed Corporate Communications

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Corporate Communications 1.0

In the past we have had in had 2 narrow pipes to get information in and out of our organisations.

We have used PR, Advertising, Marketing and Events to get messages out of the Enterprise. We have used Customer Support & Market Research to get messages about our customers back into the organisation.



Corporate Communications 2.0

With the advent of the Web and Social Media, conversations that used to happen around water coolers and at the bus stop and at a mates BBQ and Industry Events are now happening online. They are archived, they are searchable and they are able to be datamined.

Back-office employee's are answering customer complaints and questions on websites, consumers are providing corporate information to each other without the organisation becoming involved.



Messages are bouncing in, out and around the organisation at a blistering pace, experts have coined this "The Permeable Enterprise".

This creates an enormous challenge for Corporate Communications and Media Relations departments. Tracking communications across all these channels requires way more time, skills and effort than even a team of skilled web experts could manage.

This is where companies turn to Online Media Monitoring companies to track, analyze and report these messages as they happen.


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