Clare the Kings Cross Bogan generates more than $200K in equivalent advertising dolla

[BuzzNumbers]

May 25th, 2009 (Sydney, Australia) – BuzzNumbers, Australia’s first social media intelligence service, has been tracking conversations about Clare Werberloff online and in social media since the video went viral on Monday last week.

BuzzNumbers found that more than 41,186 conversations have occurred online on Australian websites since Monday last week, which have generated more than $200,000AUD in equivalent advertising dollars on Australian websites and social media destinations alone.

BuzzNumbers reports that 41% of the available 41, 186 online conversations about Clare took place in social media websites such as Facebook and Twitter, whilst a further 27% of conversations occurred on blogs and forums, and 12% on News sites.

The top five Influential destinations online that contained conversations or mentioned Clare Weberloff were Facebook.com, Twitter.com, NineMSN.com.au, News.com.au, and InTheMix.com.au.

Founder and CEO of BuzzNumbers Nick Holmes a Court was impressed by the spread on conversations online, “It’s been great to track the spread of conversations online about Clare over the last week. She is this year’s Corey Worthington. It just shows how powerful a medium the social web is, particularly the amount of revenue it can generate for an individual or company through exposure.”

Sources: TechWiredAU, MuMbrella





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