Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth

[BuzzNumbers]

Just stumbled across an interesting article on which is somewhat of a call to action for CMO's and other Marketing Executives.


BuzzNumbers directly addresses the questions raised by this article - and according to the CMO Council Survey, only 16% of companies have any form of Online Media, Word of Mouth and Social Media Monitoring solutions in place.

"For all the talk about listening to consumers, few marketers think their companies are doing so effectively and even fewer are monitoring what people say about their brands in social media, according to a new survey by the CMO Council.

Despite all the hype about social media, only 16% of survey respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online.

The survey comes, however, as big marketers are paying growing attention to monitoring and leveraging social media. Procter & Gamble Co. has a Social Media Lab that's about 18 months old, and Unilever last month hosted a word-of-mouth summit at its U.S. headquarters dedicated largely to understanding how social media affect its brands.

Another big marketer, Johnson & Johnson, became acutely aware of the trouble social media can cause when complaints on the microblogging site Twitter led it to pull the plug on an ad campaign for Motrin in November."

Source: AdAge: Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth


More...