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Study finds social media equally influential to conventional outletsThis is a discussion on Study finds social media equally influential to conventional outlets within the BuzzNumbers forums, part of the CORTEX Blogs category; "Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a new study by Hill &; Knowlton. The “Tech Decision Maker” study ... |
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26th June 2009, 01:33 PM
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 |  Study finds social media equally influential to conventional outlets  "Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a new study by Hill &; Knowlton. The “Tech Decision Maker” study found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%. But a nearly equal number of respondents cited user-generated media (28%) and traditional media (27%) as most influential in purchasing decisions. Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing vendors. " Source: PrWeek  More... |
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