5 Ways Banks Are Using Social Media

[BuzzNumbers]

Has your company, or personal brand adopted social media yet? Do you tweet, engage or communicate with your customers. Have you begun to innovate and find new ways to reach your audience?

"Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation." - via Mashable.

Some of the most interesting engagements are coming from organisations where you least suspect it and from industries that usually resist change most. Banks are a good example as they have a business model and marketing model that has been relatively unchanged and uninterrupted for a long time, but they are starting to do some very interesting things online.

Watch. Learn. Engage. Social Media Monitoring is a great way to begin your social media engagement by understanding the conversations that are taking place. You wouldn't walk up to a group of strangers in a bar and start shouting opinions, but you would listen to their conversation and look for ways in which you could positively contribute.

If you want to give your organisation a presence online and start joining this growing community, talk to BuzzNumbers today.


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