The 4 Steps of Social Media (Socialnomics)

[BuzzNumbers]

The first piece of advice we give our clients is always the same. It doesn't differ, because no matter the business problem the first step is the most critical.

Listen.

Almost all social faux pas come from not listening intently and embarrassing yourself in conversation. Social media is not only the same in this regard, but due to the nature of all conversation being archived forever, it's even more important to do your best to get it right from the start.

BuzzNumbers Social Media Monitoring can help you listen to your target audience and monitor conversations in order to make informed engagement decisions. In fact, it's our specialty.

via Socialnomics

Whether you are a business or an individual there are many complex issues to wrestle with when it comes to social media. Often these can be overwhelming. Where to even begin you might ask?

Rather than be paralyzed, it’s often best to understand that there are four simple, yet critical, steps to social media which are outlined in the diagram below:



As showcased in the diagram, the four steps are:

1. Listen
2. Interact - join the conversation
3. React - adjust your product or service based on 2
4. Sell

Companies often enter the social media fray and jump straight to step four, selling. This is the worst thing you can do, and it will not be effective. You need to start with step one which is listening. Without listening the other three steps will not achieve any degree of success. As many have said before me, there is a reason we have two ears and one mouth.

Get More from the original blog...