How to lose an argument online

[BuzzNumbers]

One of the major concerns of large companies is what to do with online engagement opportunities and whether to do anything at all. There are hundreds of conversations happening over numerous online networks, each giving their own opportunity to speak up and be heard.

If someone says something negative and non-factual about your brand should you give a response? In almost all cases it is not advisable to get into an argument with customers, potential customers or possible influencers. But in this conversations, whether the sentiment is positive or negative, there are other ways to engage withing arguing.

So what works [according to Seth Godin]?

Earn a reputation. Have a conversation. Ask questions. Describe possible outcomes of a point of view. Make connections. Give the other person the benefit of the doubt. Align objectives then describe a better outcome. Show up. Smile.

via How to lose an argument online.


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