13 reasons why your CEO Still Uses The Yellow Pages And Not Online Engagement

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As a bit of light hearted stab at the yellow pages and traditional print marketing, we put together a list of reasons why business still tries to rely on potentially ineffective communication channels...

1. The “Yellow Pages” have no room for comment & are easy to control
2. They look good on the bookshelf, in the picture frame and to the board
3. It’s hard to say “No” to the account manger from the yellow pages (she is very cute)
4. You can use nice safe corporate speak in the Yellow Pages
5. It’s safe one way communication
6. Like everything they will always come back into fashion “just you see, young man”
7. Direct mail has worked for us for the last 30 years
8. “Look, I can see our company name up in lights (TV)” – Ego
9. Facebook is for only for teenagers and it doesn’t fit our companies demographic
10. You don’t get sacked for doing what always worked 10 years ago (last century)
11. You can’t measure the “ROI” for Social Media
12. They haven’t worked out the costs of “Return On Ignoring”
13. We can’t have our competitors seeing our weakness or they might steal some ideas…Guess what, they already have it!

So what exceptional excuses did you hear in 2009 for not engaging online channels for measurable and profitable marketing, customer support and brand building?

Inspired by Jeoff Bullas


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