Next to "Why won't Google allow me on +?" a currently popular question among Content and Collaboration professionals is, "How do we encourage employees to use social and collabortion tools?" I hear this question frequently in discussions with clients about
intranets and the Information Workplace. My colleague and collaboration guru Rob Koplowitz probably answers it in his sleep by now, and published
a summary of best practices last year.
Last week, the question unsurprisingly popped up on the extremely useful LinkedIn
Intranet Professionals forum. There has been a rich set of responses so far, including some healthy scepticism about the fundamental value of enterprise social. I encourage you to see the ongoing exchange in it's entirety. For the sake of the Forrester blog audience, here is a slightly modified version of my LinkedIn response.
Stop me if you've heard this one before . . . but think about
Babe (Universal, 1995). Contrary to all tradition and expectation, Babe the pig becomes really good at helping Farmer Hoggett herd sheep. It's fantastic! A huge success!
But there's no inherent value in herding sheep. You don't herd sheep for the sake of having well-herded sheep - you do it because having the sheep where you want them when you want them there makes it easier and more efficient and more productive to
extract value from the sheep. (Such as shearing them, or . . . other ways of extracting value.)
Read more More from the Forrester Blog For Information & Knowledge Management Professionals... 
9th July 2011, 04:22 AM
What Babe The Pig Teaches About Driving Enterprise Social Adoption 
Similar Threads 
Linear Mode
