The Enterprise Social Landscape Enters Teen Years

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At Forrester we have published our first Enterprise Social Platform Wave. I first entitled this blog "Enterprise Social Landscape Matures" but then realized that while the market has moved dramtically forward, it's hardly mature. Rather than mature, it often reminds me of my teenage son. Sometimes mature, sometimes not so much. The fact is that about 57% of enterprises are making some investment in enterprise social in 2011. Which means that 43% are not yet doing anything. There's a lot yet to be determined about this market. Yet, we see signs of growing up. There are some very large deals going down as some enterprises set standards and deploy pervasively. Jive, one ofthe vendors in our Wave, recently filed for IPO signaling maturation of the space. Some 800 pound collaboration gorillas have jumped into the space, incluing IBM and Microsoft. Cisco is making a move from the strength of their voice and video positions. Open Text is coming in from the content side. And there is still plenty of room for smaller disruptors with Atlassian, Socialtext, NewsGator and Telligent all making waves in this growing market. Nine vendors were featured in the Wave:

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