With Endeca, Oracle gets two technologies for the price of one

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In 2007 Larry Elison said: "We think the paradigm for doing business, how people do their daily jobs is changing and is moving to a search paradigm." For years Oracle has worked on weaving its search functionality into and across Oracle applications. It's called Secure Enterprise Search (SES) and it's invisible to Content and Collaboration (C&C) professionals because it's inside the Fusion platform, rarely sold as a stand-alone solution. With SES integrated in Oracle products, Oracle envisions "action-oriented" enterprise search. What does that look like? When workers don't just search for pending expense reports, they also can pay them from the search UI.

When search is an embeddable service, it makes it easier to use search to get tasks done. This is why I think infrastructure vendors (H-P, Oracle, Microsoft, Dassault) acquiring specialized vendors (Autonomy, Endeca, Fast and Exalead, respectively) is a good thing for C&C professionals. What's missing from these marriages? Semantic search capabilities -- where search surfaces unstated concepts and allows users to visualize the patterns and trends locked inside volumes of text. (IBM is one to watch for this vision -- a leader in BI, they have recently commingled their search and content analytics technology to create a new product. )

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