Gathering ‘Guanxi’

[Gruden]

Throughout recent years, Gruden’s continual focus and drive has been evident within China’s competitive market. Since opening our office in China’s northern Qingdao Software Park in 2008, not only have we been able to expand our business opportunities within China, CEO Todd Trevillion has also been successful in building key relationships – known in the Chinese culture as ‘Guanxi’.

These evolving relationships have assisted us immensely and helped us garner Chinese government support in the form of grants and development incentives. Gruden’s efforts was recently recognized when the company was awarded the ‘Excellence in Service” prize from the Shinan Government at their recent yearly ‘Business Awards’ event.

Our growing Guanxi network has seen us being the honored hosts to a delegation of senior Chinese officials to Australia led by Mr. Lee, Party Secretary of the Shinan District Communist Party along with the Directors of Treasury, Commerce and Zhanshan Subdistrict. Our relationship with such distinguished personages as Mr Lee is particularly important as it opens many doors otherwise closed to our competitors.

Our partnership with SmartTrans (ASX:SMA) within China has given birth to numerous opportunities, most importantly the ability to support, source, localise and rollout mobile applications to China Mobile’s 600 million users, giving Gruden a magnificent opportunity to make an even bigger impact on the China market.

Natalie Apostolou, editor for the MyBusiness Magazine, writes more on Gruden’s perseverance and patience in developing and sustaining a strong Guanxi within the China market. As a result of these key relationships and Gruden’s enduring market focus. To read the full article click here.

Todd Trevillion (CEO) & Dong Wang (China GM) receive Qingdao business award


China delegation, Gruden, IAB, AIMIA




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