Disney Junior Asia-Pacific Refresh

[Gruden]

A little bit of pressure is a good thing

We’ve been working with Disney Channel for many years but for the very first time we were entrusted with a full refresh for one of the master brands – Playhouse Disney. The US & UK teams had a head start, already in the midst of launching their own interpretations online, so right from the get go there was a little bit of extra pressure to produce the goods.








It all started with a sketch

A series of preliminary sketches were presented which explored a few different themes, one which involved a completely transparent user interface. After working in collaboration with Disney and refining the sketches, a few key screens were designed and an initial look & feel created.

I want one as well


Around this time, neighboring Disney regions started to show a strong interest – wanting to know what Australia was thinking of doing. So we helped prepare a Keynote presentation showcasing intended creative direction & overall site functionality. The presentation went very well and a few regions signed up shortly after, wanting exactly the same thing. The first batch; India, Taiwan & South-East Asia.

Our aim

At the end of the day our aim was simple – create a user-friendly, colorful and engaging website which provided a framework for future growth.

Visit the site at particular times of the day and night….and you might come across a few little surprises.

http://www.disneyjunior.com.au



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