Reinventing the internet: 7 minds with 7 minutes

[Gruden]

If you’ve been following*Gruden on Twitter*in recent weeks, you’ll have noticed we’ve been spruiking for the live online Videoegg event, 7 Minutes to Reinvent the Internet.

It’s all about the future of the internet and the digital marketplace; finding new ways to make the digital media work harder for brand advertisers. It’s not about more light-weight panel banter, but real ideas from serious thinkers that don’t mind sticking their necks out a bit.

Videoegg have gathered a diverse group of thought leaders representing a range of perspectives: new comers and veterans, offline and online, strategy, creative and media, to give seven creative thinkers just seven minutes to talk about the future.

As I’ve discussed on the Gruden blog*in previous posts,*Marketers need to be looking at improving their digital strategy to connect effectively with their audiences, rather than taking*the set and forget approach. This is a great opportunity to learn more about the capabilities of digital for brand advertisers, and*how to use*the online*space*effectively and with relevance.

There is a catch, however. The Southern Hemisphere disadvantage strikes again. The event is being streamed online live from New York at 1.30pm tomorrow (May 6th)… That translates to 3.30am (Sydney time) on Thursday 7th May. Some eager Grudenites will be sitting up to watch the live event, but for the sane among you, we’ll be posting a link to a screencast on Thursday.



More...