An insight into “Insightful Customer Engagement”, a Gruden/Adobe event

[Gruden]

Despite the terrible weather we achieved a fantastic turn out to*our joint event with Adobe called “Insightful Customer Engagement” at The Hotel Intercontinental, Sydney.



It was exciting to have so many notable industry figures in the room taking an interest not only in Adobe technology but also in the concepts and strategies behind delivering Insightful Customer Engagement across multiple platforms and devices.

The event format proved to be a hit amongst the attendees.* The presentations from leading industry figures were well received and the small group POD*breakout sessions covering off the below subjects were*well attended:

• Mobile web & mobile apps and synchronized content
• Targeted content and site personalization
• Social content authoring and measuring the business return on social channels
• The benefit of thorough site analytics and resulting optimization

The web has shifted from being something on the fringe to a tool tightly woven into our daily lives. The uptake of mobile only makes this shift more prevalent. “Digital Native” or not, your customers interact with your web presence in some form and expect an engaging, friendly and consistent
experience.

Connecting people and technology to building lasting memorable experiences has never been more critical.*To address the gap between human needs and technology Gruden has responded by developing the Customer Engagement Strategy Workshop.

Regardless of where you are in your technology lifecycle Gruden can help kick-start the next phase of your digital journey through an intensive interactive workshop conducted by our team of Customer Engagement Specialists.* The Customer Engagement Strategy Workshop is designed to identify your key customer groups and will look at the ways in which your web presence currently meets user needs and will provide clarity around any gaps in current strategy.

If you are unsure of just how well your organisation engages with your customer we now encourage you to contact the CES team at Gruden to enquire about this vitally important and eminently useful workshop.

Additionally should you or your team feel the above POD topics are relevant to your organization we are prepared to bring these PODS into your organization and conduct a 90 minute session with a select group of your executive team.

View more details and register for a Customer Engagement Strategy Workshop. Or contact our team for more information or to arrange for a Pod demonstration to be conducted within your work place.

And remember -* The Web is Mobile.*The world is Social. The imperative is Experience.

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