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IBM Survey: Three in Four Americans Choose Quality over Lowest Price in Food AislesThis is a discussion on IBM Survey: Three in Four Americans Choose Quality over Lowest Price in Food Aisles within the IBM and Cognos Forum forums, part of the Major Vendors category; A new IBM study reveals that despite tough economic times, Americans at all income levels are refusing to sacrifice quality, value and nutrition to save money on food and health ... |
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![]() | A new IBM study reveals that despite tough economic times, Americans at all income levels are refusing to sacrifice quality, value and nutrition to save money on food and health & beauty purchases. The current economy has, however, led U.S. shoppers to take a closer look at the brands they typically purchase, the stores they frequent and even their preferred packaging to find new ways to save money. Americans surveyed confirmed this new in-store spending strategy will stick beyond the recession. E-mail this page Save to del.icio.us More... |
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