Effective Stakeholder Engagement and Evaluation Using Social Network Analysis and Nar

[Graham Durant-Law]

On Valentine's Day my company HyperEdge will be running a one-day seminar/workshop titled - "Effective Stakeholder Engagement and Evaluation Using Social Network Analysis and Narrative Techniques". Further details are below, or you can read the detail and register here .

Stakeholder Engagement Context

Research by Patterson et al. (2006) found that 80% of all large organisations fail to meet their planned business objectives. The same research suggests human practices and behaviours are at the root of the problems. More than a decade of research by the Standish Group suggests business success is contingent on many factors, including clear objectives and management buy-in. However, effective stakeholder engagement is the foremost success factor, and accounts for up to 60% of all other factors.

People work in a network of relationships. Research at the of University of Virginia's McIntire School of Commerce suggests effective stakeholder engagement is contingent on positive relationships. In turn relationships are contingent on a conversation that results in shared understanding, which may be different to agreement. If shared understanding is absent the results can be disastrous, and the business network compromised. On the other hand if you get it right the business outcomes can be spectacular.

Therefore it follows, that effective stakeholder management must address people dynamics, individual understanding, and expand existing business networks.

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