Knowledge Management and Owls

[Graham Durant-Law]

A couple of people have asked me why I’ve changed my logo, and in particular why I have chosen an owl. Well it’s not something I have done lightly. I actually think the owl better represents what Knowledge Matters™ - the business and the blog - is all about. Here’s why.


Owls are far-sighted, have good depth-perception, and can turn their head almost 270 degrees. They see in low-light conditions and their feathers are adapted so they can fly almost silently. Knowledge managers need to be almost invisible in the organisation and they need to understand the bigger picture – that is they need depth of understanding of organisational goals and objectives.

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