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Citibank refines its target market

This is a discussion on Citibank refines its target market within the Latest News forums, part of the Local Happenings category; Citibank has refined its target market and will move away from its position as a mass market brand. Its customer acquisition efforts will be focused on what it calls the ...


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Old 12th October 2011, 08:40 AM   #1
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Post Citibank refines its target market

Citibank has refined its target market and will move away from its position as a mass market brand. Its customer acquisition efforts will be focused on what it calls the "affluent and globally minded" segment.

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