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Citibank refines its target marketThis is a discussion on Citibank refines its target market within the Latest News forums, part of the Local Happenings category; Citibank has refined its target market and will move away from its position as a mass market brand. Its customer acquisition efforts will be focused on what it calls the ... |
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![]() | Citibank has refined its target market and will move away from its position as a mass market brand. Its customer acquisition efforts will be focused on what it calls the "affluent and globally minded" segment. More...
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