Message from Tom Casey, General Manager, Microsoft Business Intelligence

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Weare pleased to be acknowledged by Gartner as a Leader in both the BusinessIntelligence Platforms Magic Quadrant and the Data Warehouse DatabaseManagement Systems Magic Quadrant for the third year in a row.



We are happy to see this type ofvalidation in our approach and strength of our technologies from the analystcommunity. Moreover, we are pleased that the high level of satisfaction withinour existing Microsoft Business Intelligence customer community is called outas influential. Our rankings on these two reports reflect, in part, thequality and quantity of positive customer feedback Microsoft has received inthe customer survey portion of the evaluations. Focus on familiar, intuitiveuser experiences delivered via a high quality, robust product familiescustomers already know and use today is key to making BI truly pervasive.



MicrosoftBusiness Intelligence delivers on the vision of “Pervasive Insight” byre-defining who the average BI user is. By providing end user BI capabilitiesthrough familiar Microsoft Office experiences such as SharePoint & Excel,we empower an entirely new segment of business users to build and consume richBI solutions as part of their everyday work. Delivering the server-side capabilitiesto enable this via SharePoint Server and SQL Server gives IT a common, qualitydata foundation, feature rich collaborative decision making environment, andempowers IT oversight and insight into what solutions are being built and whois using them.



Buildingon this success, we are excited to release our next wave of the MicrosoftBusiness Intelligence solution later this year. Microsoft Office 2010,SharePoint 2010, and SQL Server 2008 R2 further evidence our commitment makingBI available to every organization and every user by introducing exciting newinnovations such as:



Managed self-service business intelligence: empowering a new class ofbusiness users to build and share powerful BI solutions while still enabling ITto monitor and manage end-user generated BI solutions through SQL ServerPowerPivot for Excel, and Report Builder 3.0. Check out http://www.microsoft.com/bito learn more!



Deeper integration with SharePoint Server: expanding traditional BIscenarios with all the content and social capabilities available in SharePointto provide richer collaborative experiences across business communities andorganizations gain better insight and enable more informed decision making atall levels.



A trusted and scalable platform: supporting dataconsistency across heterogeneous business systems through Master Data Services,enabling high-scale complex event stream processing through StreamInsight andsupporting scale-up scenarios for the largest available hardware (up to 256logical processors).



SQL Server 2008 R2 Parallel Data Warehouse (formerly Projectcode-named “Madison”) extending Microsoft’s leadership in data warehousing byoffering massive scalability for the 100+ terabyte data warehouse at low totalcost of ownership.



Gartnerpredicts that the BI Platforms market will remain one of the fastest growingsoftware markets in large part because today’s competitive business climatedepends on the optimization of strategy and execution. Better insight andoversight can be the difference maker between surviving and thriving. We keeplistening to our customers and working hard to help them put better businessintelligence in the hands of more decision makers at all levels of theirorganization. It’s this focus on users and making BI accessible to everyonethat we believe differentiates Microsoft BI. Enabling everyone to make faster,more relevant decisions is our mission. We appreciate the continued recognitionof the impact of our software in these reports. Above all, we value ourcustomers voice in helping shape and validate this approach.



Tom.





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