This press release was recently shared with me and I wanted to call some attention to it.* For marketers doing events, it’s a really impressive display of
BI technology that’s worth taking a look at:
http://www.eventmarketer.com/article...analytics-tool
Eshots is a Chicago based event marketing firm that I’ve had the pleasure of working with in the past.* One of the things that’s really nice about their event intelligence offering is how they see this as really a true technology platform that becomes and integrated component of their overall event marketing offerings.* I’ve seen how they look at technologies like their Andriod-based event capture devices, and I think this will be a real differentiator in the market for them.
We all know that standard advertising isn’t as critical as it used to be, and eshots definitely has the right concepts in place to help advertisers get in touch and interact with consumers in new, untraditional ways, and most importantly, measure what’s working.* You can read more about their event intelligence platform here:
http://www.eshots.com/products/intelligence.htm More from Kevin Haas’s Blog on Open Source Business Intelligence... 
14th May 2010, 04:08 AM
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