This past year has been a game changing year for Talend. In this series of short interviews with key Talend managers, we take a look at several key functions at Talend and try to understand which role they have played in Talend’s success in 2011.
François Méro is Talend’s Vice President of Global Sales.
Q: François, how did you see Talend’s perception on the market evolve in 2011? François: Historically, Talend’s model has been based primarily on adoption: a fraction of the users of our community products “maturing” into sales opportunities. Of course this is still going on, strong as ever. *The unbridled adoption of our solutions, thanks to the open source model and community, remains a key to our commercial success. But another trend started to take more and more significance in 2011: spontaneous requests for information or price quotes, by clients who were not already using our open source products. I am talking about organizations starting an integration project, or a
MDM project, etc. looking at vendors and technologies, and including Talend in their short list.
I think several factors have contributed to this increased acknowledgment. The recognition we have gained from leading analysts such as Gartner or Forrester has played a role. Word of mouth is important too – IT leaders of Fortune 1000 listen and respect their peers. And of course our vision for democratization of integration through a unified platform is key here, it resonates really well.
Q: Did the holistic integration strategy already bear fruit last year? François: Absolutely! We have been promoting this approach since 2010, when we acquired Sopera. And customers were more than ready to listen! IT leaders are tired of being the cash cows of large software vendors who provide only partly integrated products, which end up costing a lot more to make work together than their already sky-high acquisition cost. Talend’s holistic integration strategy brings together all aspects of data, application and process integration within a single solution. The value provided to customers is tremendous.
Q: Is Talend truly a multi-product vendor today? François: Yes. Pure data integration now accounts for less than half of our total bookings. Data Quality and
MDM projects have picked up in the past two years, and since we released Talend ESB last spring we have seen high traction for it, both in our user base (a clear confirmation of the holistic integration strategy), and also in green field opportunities.
More from the Talend blog ... 
13th January 2012, 09:27 PM
2011, the Year that Kept on Giving: Sales 
This past year has been a game changing year for Talend. In this series of short interviews with key Talend managers, we take a look at several key functions at Talend and try to understand which role they have played in Talend’s success in 2011.
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