Analytics Paying Off In Diverse Industries

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Business analytics is on the verge of taking over the world, including your company, warns Yankee Group founder Howard Anderson. Every unit in your organization, from human resources, to marketing, to operations, will want to use the software, so CIOs should be prepared.

The lion's share of analytics innovation today is in the realm of business-to-consumer (as in, how to know who buys what when). With the tools available to make sound "micro-decisions," companies can increase profits, Anderson writes in a post at InformationWeek. Where IT plays the most important role is in delivering clean, distinctive data. Companies will want collaboration among their many silos of data, and they will turn to the IT group to make that happen.



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