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IBM Survey Shows Marketing Needs More Effective Analytics and Social Media Tactics

IBM Survey Shows Marketing Needs More Effective Analytics and Social Media Tactics

This is a discussion on IBM Survey Shows Marketing Needs More Effective Analytics and Social Media Tactics within the Other International Vendors forums, part of the Vendors and Service Provders category; The marketing industry needs better analytics to turn data into business, according to IBM's annual survey of marketers.** And while mobile and social marketing are on the rise, the hype ...

11th May 2011, 02:22 AM	#1
Latest News Headlines News Bot Join Date: Nov 2007 Posts: 15,085	IBM Survey Shows Marketing Needs More Effective Analytics and Social Media Tactics The marketing industry needs better analytics to turn data into business, according to IBM's annual survey of marketers.** And while mobile and social marketing are on the rise, the hype doesn't yet match the results. The study, “The State of Marketing 2011,” reflects the sentiments of nearly 300 online and direct marketers across a wide range of industries, geographies, and company sizes that were surveyed on key technology trends in their organizations.* Go to feed source for more information... __________________ Automated CORTEX news service

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