Making the Most of Mobile Intelligence

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New iPhone releases spark mass pandemonium and buyers lining up around the block. The term “CrackBerry” is so overused it’s nearly passé. Clearly, the age of mobile data has arrived. And now that millions of people around the globe are carrying their Internet connection with them as they shop, socialize and travel, businesses have even more streams of information that they need make sense of in order to provide quality service, better understand consumer habits and compete in a crowded marketplace.

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