SAS® Enhances Customer Insight and Drives Business Growth for Nectar

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SAS, the leader in business analytics software and services, announced today that Nectar, the UK’s biggest loyalty program, is using SAS to gain an even deeper level of customer insight from its 17 million-plus collectors. SAS Analytics have helped improve campaign targeting and marketing effectiveness for Nectar’s partners, leading to significant returns on investment. Nectar partners include Sainsbury’s, BP, Homebase, American Express, Vision Express and most recently British Gas.*

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