When Business Intelligence Pays Off

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This article takes a look at how a properly executed business intelligence project can have a large positive impact on an organization.

In this article, Karen O'Dell and her BI team successfully implemented a solution for Stations Casinos. The project results:

• $1 million per month in marketing and promotional expense
• $500,000 per month reduction in production expenses
• 14% improvement on guest retention
• $1.5 million per month in increased profits

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