Business Intelligence: Consumerization As Hype?

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There’s a lot of hoopla surrounding the “consumerization” of Business Intelligence. These days, what’s not being consumerized? While there is no canonical definition of consumerization, it usually refers to either the process of consumer technologies seeping into the workplace (e.g. instant messaging), or workplace technologies becoming widely available consumer products (e.g. PCs). Sometimes, products straddle both business and consumer markets (e.g. email).

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