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Why Data and Customer Management are Important for Small and Medium Businesses

Why Data and Customer Management are Important for Small and Medium Businesses

This is a discussion on Why Data and Customer Management are Important for Small and Medium Businesses within the Other International Vendors forums, part of the Vendors and Service Provders category; With the importance placed on business intelligence adoption and optimization, some companies focus on the front-end applications and neglect developing a strong data infrastructure. This could be due to pricing ...

22nd July 2011, 01:41 AM	#1
Latest News Headlines News Bot Join Date: Nov 2007 Posts: 15,085	Why Data and Customer Management are Important for Small and Medium Businesses With the importance placed on business intelligence adoption and optimization, some companies focus on the front-end applications and neglect developing a strong data infrastructure. This could be due to pricing constraints or lack of knowledge about the value of MDM and general data management as part of business intelligence, but the fact remains that to provide enhanced value to customers, businesses require strong data management. Go to feed source for more information... __________________ Automated CORTEX news service

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