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Best Practices for Developing a Customer Lifetime Value Program

This is a discussion on Best Practices for Developing a Customer Lifetime Value Program within the Other International Vendors forums, part of the Vendors and Service Provders category; As appealing as A CLTV framework might be, if not done right, it can quickly become very complex and hard to implement. The right solution depends on the data availability, ...


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Old 29th July 2011, 04:18 AM   #1
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Post Best Practices for Developing a Customer Lifetime Value Program

As appealing as A CLTV framework might be, if not done right, it can quickly become very complex and hard to implement. The right solution depends on the data availability, analytical capabilities of the organization as well as the infrastructural constraints facing it.



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