| |
| ||||||
Rethinking Business Intelligence for Marketing: Strategy, Technology, MetricsThis is a discussion on Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics within the Other International Vendors forums, part of the Vendors and Service Provders category; Over the last two years, IBM did qualitative interviews with more than 1,700 CMOs – a much more effective way of capturing insights than a 1-5-scale survey. Results were surprisingly ... |
 |
| | LinkBack | Thread Tools | Search this Thread | Display Modes |
27th December 2011, 07:29 PM
| #1 |
| News Bot Join Date: Nov 2007
Posts: 15,085
 |  Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics Over the last two years, IBM did qualitative interviews with more than 1,700 CMOs – a much more effective way of capturing insights than a 1-5-scale survey. Results were surprisingly similar across geographies, company sizes, and customer focus (B2B or B2C). The study examined the challenges that CMOs face, and their plans for facing those challenges. Go to feed source for more information...
__________________ Automated CORTEX news service |
|      |
|
| Bookmarks |
| Thread Tools | Search this Thread |
| Display Modes | |
| |
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| Rethinking Mobile Business Intelligence | Latest News Headlines | Other International Vendors | 0 | 8th September 2011 11:53 PM |
| Where's your mobile business intelligence strategy, Microsoft? | Latest News Headlines | Other International Vendors | 0 | 20th August 2011 02:25 PM |
| IFS Delivers on Business Intelligence Strategy | Latest News Headlines | Other International Vendors | 0 | 31st May 2011 04:17 AM |
| The Healthcare Performance Dashboard: Linking Strategy to Metrics | Latest News Headlines | Other International Vendors | 0 | 27th May 2010 02:12 AM |
| Business intelligence skips strategy: Gartner | admin | Project Management | 0 | 24th February 2009 09:20 PM |
| | |
| | |
Linear Mode
