Carlsberg Importers Achieves On-Demand Analysis with QlikView

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QlikTech, the world’s fastest-growing Business Intelligence (BI) software company, today announced that Carlsberg Importers, a division of the Haelterman group and exclusive distributor of Carlsberg and Tuborg beers, has successfully implemented QlikView for a single view of sales, customer and product analysis. In less than two months of using QlikView, Carlsberg Importers was able to achieve increased efficiencies across its commercial department by turning the invaluable data locked in its ERP, CRM and accounting systems into actionable information. With QlikView, the process of producing month-end senior management reports dramatically improved — from the consolidation of thousands of individual reports to immediate answers from one QlikView application.

The lack of consolidated reporting and data analysis hindered Carlsberg’s ability to track and monitor sales metrics for improved performance. The company searched for a BI solution to solve this issue and ultimately selected QlikView for ease of use and rapid time to results. “Once we heard that we would be up and running with complete sales analysis in only 20 days, QlikView became the obvious answer,” said Eric Samain, Information Systems Director at Carlsberg Importers.



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