Business Intelligence Helps SMBC Adapt to Dynamic Market

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Part of the Sumitomo Mitsui Financial Group, SMBC Finance Service Co., Ltd. is a comprehensive financial firm born of the merger between SMBC Finance, Mitsui Finance Service, and Sakura Finance Service. The organization offers various settlement and accounts receivable services, such as account transfers and credit card payment processing, financing for condominiums and other housing projects, and factoring and credit services to certify trade payments for corporations. For several years, the company has been building a salesforce automation (SFA) system to help its sales representatives more effectively compete in an increasingly aggressive market.



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