Day 4 Week 2 of the CORTEX MBAnalytics

[Steve Bennett]

Welcome back to our second week - part of the 60 day information management refresher course from the CORTEX. The CORTEX Master of Business Analytics Week 2, Day 4 Theme: Big Data Practitioners Week 2, Thursday Continuing on with our exploration of big data we look at how Amazon is selling big data business services. READ Today's task: Analytics in the Cloud 4Mb 30 minutes 'Analytics in the Cloud', presentation by Dr. Deepak Singh, Sr. Business Development Manager at Amazon, January 2011. Key takeout: Moving onto Amazon Web Services (S3, EC2, etc.) makes available to you a toolkit of analytic services from a whole range of vendors. This presentation outlines the basic economic business case for cloud-based activities. WATCH For extra credit: Amazon at Emetrics 2.5Mb 15 minutes 'Front Line Internet Analytics at Amazon.com', presentation at the Emetrics Summit by Ronny Kohavi, Director of Data Mining and Personalization and Matt Round, prior Director of Personalization at Amazon in 2004. Key takeout: This nearly decade old explanation of Amazon's business model and approach to experimentation shows how far Amazon has come. This begs the question: Where are the rest of us? Are we cloudless because the fear of failure is killing our chance of a developing culture that recognizes failure is frequently the price of success? Comments,questions and ideas are all welcome. The MBAnalytics is just one part of the Business Intelligence CORTEX - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 20,000 posts offering a uniquely Australasian viewpoint.



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