Do You Know What Your Analytic Portal Is Up To?

[Steve Bennett]

I've spent a good part of the last few years delivering analytic portals of one sort or another and largely they have been successful. I'm confident, at a minimum, that they have delivered their owners a solid return on their investment - but is that enough? Could we have done better?

Why am I wondering about this now? Well the question arrived by a rather circuitous route but - bare with me - I think it's worth it.

Earlier this week I was listening to a talk by Ian Bogost from X-Media Lab and an Associate Professor at The Georgia Institute of Technology in the US. The talk was called 'Serious Gaming' and I was interested to think again about how some games are surprisingly effective in a wide range of areas.

You can view the speech here:

What I took away from this talk was that games could really teach someone and embed these learnings in their everyday life.

Now this is what I want to achieve with my analytic portals. It has been done but changing the way people use information (or getting them to use a BI tool at all) takes an enormous amount of time - often at the expense of further development work by the BI team. I think that this is an inefficient use of your BI analysts - and often it is not something they are very good at.

Is there a better way?

Well games may very well be an option. To take another example, the military spends huge amounts training their personnel in massive simulation games. Here is good article on business gaming if you want more detail.

Why can't this be adapted and used in commercial or Government organisations? Would scenario-based training or role playing add value to the standard training sessions in your 'how to use the portal' workshops? A big hurdle to overcome will be creating a simulation what is realistic and compelling for the participants. Just like agreeing business requirements, the BI department can't do this without the cooperation and participation of end users and subject matter experts.

So it is not easy to achieve but aren't the rewards the difference between success and blowing everyone away?

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