10 Signs That You Need Analytics

[Steve Bennett]

I live in a world where the majority of my clients have Management Information Systems (MIS) - but not Analytics. The difference? Well, MIS is (my definition):

The people, processes and technologies used by managers of an organisation to answer their questions. Management information systems differ from regular information systems because they are for analysing other information systems used in operating the organisation.

Analytics is a specialised form (or subset of) MIS that I define as:

How an organisation uses modeling (involving extensive computation) to arrive at an optimal or realistic decision based on existing data.

In other words, MIS and Analytics are both intended to support decision making and the difference between the two is that Analytics makes use of more advanced techniques to interpret data.

The above are my practical definitions that I use when creating an analytic capability in an organisation. I can already hear the shouts and objections from my former Gartner analysts and I leave further academic debate to them. These definitions work for me and maybe you if you want.

I also see that statistical analysis and data mining are closely related - but often those activities do not involve modeling to the same degree. As to Business Intelligence I see it as an umbrella term for analytics and technologies such as reporting, OLAP, data mining, business performance management, decision performance management, benchmarking, scorecarding, dashboarding, text mining, and predictive analytics.

Now that we have that out of the way, here are the top 10 signs that you need to improve your organisation's analytic capability:

1. You have to wait longer than a day for either IT or your business intelligence department to make/change a report for you.


2. Across the organisation there are more than 100 requests pending for reporting /dashboard /scorecard changes waiting for a specialist to deliver them.  


3. When you attend meetings, there are multiple numbers being quoted for the same thing - and you don't know which of them is correct. 


4. When you talk about fundamental things like transaction, account, balance or available stock - and you discover that the person you are talking to is using the same words but means something different to what you mean. 


5. You can't get an instantly understanding when glancing at a report/dashboard/scorecard and what it is telling you. 


6. The commentary is larger than the automatically generated report. 


7. The report is not generated automatically but is a handcrafted labour of love by either yourself or one of your staff, or you spend hours trying to locate the right data and then have to consolidate it manually into Excel. 


8. It takes longer than 5 minutes to view a new report. 


9. You can't access the report when and where you most need it. 


10. There are hundreds of reports available to you but you don't trust them and you spend time trying to manually validate key numbers.  

If these are the signs, then what are the solutions? That, dear readers, I leave to another blog entry ...

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