Social Networking Guidelines

[Steve Bennett]

Further to my last blog on creating an über social network, I have been looking at corporate policies on social networking by employees. It's interesting reading.

Associated Press has a policy that seems particularly poorly thought out. The policy requires AP employees using Facebook to “monitor your profile page to make sure material posted by others doesn’t violate AP standards: any such material should be deleted.”

So AP employees are responsible for any comments posted by their friends to pictures or links on their profiles. Wow.

Download AP's social networking policy.

Luckily more reasoned and fair policies are more prevalent and here are a couple of good examples from the analytics world. Take a look at IBM's policy and SAP's:

Download SAP's 2009 social media participation guidelines.

Here's an 8 minute video from Microsoft social networking. It has a fair bit of sales talk on how their technology helps but watch it for the discussion on corporate guidelines:

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