Dashboard Envy

[Steve Bennett]

Coca-Cola Germany has published on the web (via their marketing agency) 2 generations of their flash-based dashboards developed between 2007 and 2009. I recommend you take a look at them here and here as I believe they give us a vision of how to present data effectively to sales, marketing and senior management teams.

Some may look at it and think it is just another piece of web 'eye candy'. I think this is wrong. What makes this dashboard so good? Because it is:

• Simple - 3 top level categories of data are used


• Focused - on brand and loyalty


• Interactive - one-click slicing and dicing


• Engaging - animation is used to amuse and inform


• Instant - the information can be understood at a glance.

The picture above and to the left are of the first generation dashboard. Click on each image to see a larger version.

The second generation took the dashboard concept a step further and then globalised it.

The dashboard opens with the greeting 'Good morning world' and then proceeds to present you with views each market. This generation of the dashboard features pull-down menus, mouse-over market statistics by brand, filtering and a choice of export types (excel or screenshot).

Simple and effective:

Second Generation

In other words, it's fun and effective.

How about locally? Can anyone point to a dashboard in Australia or New Zealand that is the equal (or better) of Coca-Cola? Even better: is anyone working on a project now that will achieve this?

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